Insight into how System i budget spent
I came across a good article from ITJungle, that interviews Elaine Lennox (VP of marketing for System i). The article talks about iSociety, The Truth site, the $10m print ads rolling out, the push to port all IBM software to i5, how the TV ads went, and more. Most importantly it gives some insight into the budget and how the money is spent.
Elaine Lennox is happy and excited to have a job that comes with a uniform. It’s red and white with concentric circles and a big blue bull’s eye in the middle of her back. Most people would describe it as a target. But Lennox, who also wears the title of vice president of marketing for the System i division at IBM, isn’t hiding from anyone. She’s used to the rock throwers, the outspoken critics with pointy sticks, and the heat about below average marketing of the platform.
Have a second? Check out this great Canadian Health & Living Store based in Toronto